Gamers’ New Paradise
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When Assassin's Creed III was launched in two separate midnight events held at Games: The Shop in Mumbai, and Federation of Gamers in Delhi, buyers also got a chance to win authentic merchandise such as T-shirts, wrist bands and key chains. Ajinkya Bhonsale, a software professional, who was present for the launch in Mumbai, is elated at the deal he bagged. "I got the Playstation 3 version of the game besides a T-shirt and a bracelet," he says.
Atindriya Bose, Country Manager of Sony Playstation India, says that gaming studios across the globe have started to recognise the vast potential the Indian market presents. "Older games such as God of War and Grand Theft Auto not only became very popular in India, but also garnered a loyal fan following. Given this, it only makes sense for most of these studios to release their games here in India."
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