Listed at the BSE, the company recorded Rs 20.2 crore revenue in the first quarter of this fiscal. And this marks a 120% revenue increase from the same period last year.

Kumar says the company is looking to sign a contract with an Oscar-winning director, but won’t drop any names till a deal is signed “in about 10 days”.

Says Kumar: “Till now, we have worked mainly for outsourcers, but now we want to set up our own intellectual property rights. Setting up Media One Venture is the first step. We realise that in animation there is an immense opportunity if you own the IPR. Take the case of Mickey Mouse, which was created for a few thousand dollars way back in 1920s. Today, it is worth billions of dollars.”

With video games also on his radar, Kumar says the challenge now is to set high standards of quality and meet deadlines.

“In a 90-minute, movie you would need around 100,000 top quality drawings. Then you need a great script. We have hired best scriptwriters for our project. Guru of Sex is being written by Dhondy and another movie Hustle-Bustle is being scripted by Kamlesh Pandey who wrote the story for Rang De Basanti,” says Kumar.

“Making one character can take up 10,000 manhours. But if you can’t ensure secrecy and high quality, the entire effort comes down to zilch.”