Amitava Mitra, the senior vice-president of Percept/H, the agency that has conceptualised the advertisements, calls it one of their best campaigns ever. Percept/H also made the Bharat Nirman campaign, released earlier this year to coincide with the IPL matches.
“Our brief was clear, to not use visual cliches. Even in the ambience, we have stayed away from mosques, churches and gurdwaras,” says Mitra.
Epaper
Newsletter
Stocks
Weather
Horoscope
