Hero MotoCorp’s July sales jump 14.8%

Its total cumulative sales from April to July stood at 20,20,613 units,a growth of 21.59 per cent over the corresponding period in 2010,when it had sold 16,61,725 units.

“We are happy to cross the 2-million mark in just four months of this fiscal. The good numbers of July have come about despite constraints on supply from our Haridwar plant due to ‘Kawar’ movement in the region during the month,” Hero MotoCorp Vice-President (Marketing and Sales) Anil Dua said. The company’s Haridwar plant was closed for a few days in July.

Hero MotoCorp came into being last week after the company received the necessary statutory approval from the Registrar of Companies (RoC) for the changeover to the new name.

“This start has clearly set an upbeat tone for the new company. We are confident that Hero MotoCorp will now make rapid strides to further strengthen its leadership by continuing to launch innovative products and following a customer-centric approach,” Dua said.

He said the company is looking to ride the current buoyancy into the festive season by launching new identity,innovative products and engaging campaigns.

Hero MotoCorp will unveil its new global brand identity in London,UK next week for which it has already roped in global agencies Wolff Olins (a part of the Omnicom Group) and Law & Kenneth (L&K).