Jyoti Narain is the Director of Pearl Broadcasting Pvt. Ltd. He is responsible for multifarious activities of the firm and has been associated with the firm since 2000. He looks after the entertainment and media activities of the company.

Narain talks to IndianExpress.com about the new ventures and other expansion plans.

Q. Do you see broadcasting space evolving for Hindi news channels?

Hindi viewers market is increasing at a pace, we have never seen before. There has been a phenomenal increase on many fronts like the viewership and readership.

Q. What plans are store for P 7 in the near future?

We are going to launch few more channels catering to drawing out the best from the rich cultural heritage of India and are slated for release four months later.

Q. What made you look at Mumbai for your expansion plans?

As a national news channel, we are striving for presence in all the major cities and being commercial capital & a major TAM City we want to expand in Mumbai.

Q. What strategies are you going to deploy to leverage you channel through the existing cut-throat competition?

The channel will provide to its viewers, a type of content that is well researched and caters to their need. We will provide in-depth and well analysed content to our viewers. P7 News Channel will mark an era of serious news which would make channel stand out among the various news channels that exist.

6. What kind of tie-ups, if any is P7 is having with DTH services?

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