“This also gives confidence to other doctors to join the hospital.”
For hospitals, acquiring a star doctor has become a specialisation in itself. At Apollo, for example, the management has a systematic plan to hire doctors. “We have data on the average age of consultants in our hospital,” Dr Sibal says, “and we keep track of how many young doctors we need, and who will become important in 10 years.
“Similarly, when we feel the need to augment our staff, we hire star doctors — we identify the people we want and then go and get them.”