Biggies like Reliance, Unicom (Big 92.7 FM), Entertainment Network India (Radio Mirchi), Sun TV (South Asia FM), and regional players such as Rajasthan Patrika, Ananda Offset Private, Shri Puran Multimedia (Dainik Jagran) and Synergy Media Entertainment (Dainik Bhaskar Group) are in the fray for the FM slots.
The bidding was originally scheduled for November 12 and November 26, but was cancelled just five days before the bidding. The new dates given at that time were December 17 and January 7, which were later changed. These were revised to December 29 and January 10 only to be postponed yet again to January 14 and 24, 2008, which also now stands cancelled.