•Shekhar Gupta: Right but you are a good marketing person to have found this maybe if you had call it sometron??? with you know some name with nine consonants and eleven vowels.

John Adler: You know actually the first name was Neurotron. So, we called it the Neurotron 1000. But I didn't like that idea and really its important for me that conceptually I get across the idea that this is knife like. That it has the effectiveness of surgery and that it has the precision of surgery and in most people's mind surgery means something. And it implies about a physical force that is aggressive and achieves its outcome.

•Shekhar Gupta: But effectively it's a tool that bypasses both, chemotherapy and surgery.

John Adler: Yeah yeah it lives its own space. At this point I think the world is divided unrealistically all our treatments into radiation treatments, standard radiation treatments or surgery. And here what we have done is we have blending the two worlds and in the process I think we have achieved something special. So, it has the virtue of being non invasive like radio therapy but it also has the virtues of being very effective like surgery.

•Shekhar Gupta: And minimising the collateral damage if I may use that term.

John Adler: Oh Yeah yeah its pretty special.

•Shekhar Gupta: Because radio therapy burns a lot of good tissue as well.

John Adler: Yeah people end up with heads that look like yours and mine!

... contd.