When the Princess of Wales got engaged, we did this whole 12-page picture spread using a Diana lookalike, putting her in outrageous situations. We had somebody dressed as the queen with her cloggy dogs, the dogs terrorising Diana. I mean, it was a fun sort of young Turkish thing to do. We did a piece about Scotland making merciless fun of all the kilted earls and dukes and duchesses there. We had fun with everybody. We made a lot of fun.

• And what was the most outrageous comment you heard? You had your critics.

I certainly did have a lot of critics. Somebody once wrote a piece about me, saying that I was the worst social betrayer since the massacre of Glencoe in Scotland. Anyway, today journalism is a lot more irreverent. It's just that we were the first to do it. And then, of course, at Vanity Fair, we did a lot of visually exciting things. We put Demi Moore on the cover, stark naked.

• That was iconic. In fact, that is an iconic thing in pop culture even now.

Yes, the sight of that pregnant stomach on the cover of Vanity Fair was an image that went all over the world. The interesting thing is that now it has almost become like a rite of passage for a young movie star who is pregnant to pose with her stomach showing but at the time we did it on Vanity Fair it was an absolutely sensational thing, and I never really expected that. It's funny, sometimes when you do something, you think, 'Oh, that will cause interest.' But you have no idea of quite what an explosion it will cause. I mean that image of a pregnant Demi Moore must have been repeated a million times all over the world-Japan, South America, it was everywhere.

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