Britannia was named by Time magazine in its August 2008 edition as one of eight global examples of creative capitalism, recognising the initiatives taken by the company in the area of nutrition. Presently, 50 per cent of the biscuit portfolio is fortified with micro-nutrients. Britannia is the only manufacturer to have eliminated trans-fats from biscuits.
•Could you elaborate on the distribution strengths of the company?
Britannia brands are available in approximately three million outlets in the country.
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