DJ Bhanu’s instant cure to last night’s hangover

Responsible partying - can there be a worse sounding oxymoron! Who the hell party’s responsibly! “But those who do, always carry PartySmart,” DJ Bhanu and Business Head, Lifestyle Products, Himalaya Healthcare Humayun Farid flash a perfect 32 and pat their backs on finding the perfect way to sell their product - PartySmart, capsule for preventing those horrible hangovers - evidence of a party well attended. “At the party itself,” says Humayun. Now that’s a real good one! No, seriously it is. It’s an over the counter capsule alright, but like condoms, timing is of prime importance here for the capsule’s quite a lifesaver. “And the best thing is it’s herbal, and doesn’t enhance or diminish the high. You can have before, after or during the party, and if you’ve forgotten, then before going to bed with water or your drink,” prescribes Humayun. While the capsule has been in the market for a couple of years now, it’s the marketing that has shot the sales up to a million. As part of the strategy, PartySmart guys roped in the people who make you party. “Which includes DJ Nikhil Chinappa, Infected Mushroom, an international trance-music group, DJ Skazi from Israel, all of whom support the idea of responsible partying,” tells Humayun, adding another name to the list, Ludhiana’s DJ Bhanu. “Punjabi’s love to party, and we want them to enjoy smartly, reach work next day fresh and fit,” Humayun cites the reason for venturing into the Punjab territory and selling a smart lifestyle.

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