He is the ultimate drama boy of Indian fashion. And while he has been aptly christened by Time magazine as the ‘Master of Fabric and Fantasy’, style is definitely his mantra. Known for his sophisticated cuts and fabrics, Rohit Bal is one of the most sought after designers in India and his creative mind gives a true bent of spirit in his work as well. But behind all the controversies that he’s been associated with and the brash behaviour, lies a very talented designer. And even though the news is out, it’s no surprise really. Wills Lifestyle, ITC’s premium fashion brand, has announced that Rohit Bal will be the designer for the Wills Lifestyle Grand Finale at the forthcoming Wills Lifestyle India Fashion Week, a fashion and trade event. Wills Lifestyle has further strengthened its association with the internationally acclaimed designer as this will be the second time that Rohit Bal is the Wills Lifestyle Grand Finale designer.

Announcing this at the Wills Lifestyle store in Delhi, Atul Chand, Divisional Chief Executive - ITC’s Lifestyle Retailing Business Divison, said, “Wills Lifestyle Grand Finale has always set new benchmarks in creativity and has been a great mix of fashion and entertainment. This season one of India’s most distinguished and celebrated fashion designers, Rohit Bal, will be taking the same tradition forward and will create magic on the ramp in his signature style.” Quiz Bal on how it feels to be doing a finale for the second time around, and he answers on a cheerful note. “It is wonderful to be back and in fact a great honour to be doing the grand finale at the Wills Lifestyle India Fashion Week once again. It is a perfect platform for me to show uninhibited creativity and express myself through a collection that transcends all seasons and reflects my sense of aesthetics without any constraints. It is really fashion for fashion sake,” he says.

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