India,Bharat merge in Mukeshs mantra

Even as the government attempts the convergence of India and Bharat,Reliance Industries (RIL) chairman Mukesh Ambani on Tuesday shared his mantra with members of India Inc on how to bring about this confluence.

In his address at the 83rd annual general meeting of Ficci,Ambani called upon industry leaders to move from a model of corporate social responsibility (CSR) to a model of Continuous Social Business (CSB),through enterprise and entrepreneurship. This,according to him,would best be able to synergise the two narratives of India. He,however,said that India will need to create world-class institutions with a soul in order to move to the new model of CSB.

We will have to craft newer revolutions,faster and more impacting. Because that is what we need,that is what India needs, he said.

Ambani used the history of Ficci and Indias national movement to articulate his point for bridging the two Indias.

Ficci represents a great nationalist tradition… it is made venerable especially because Ficcis birth was blessed by none other than Mahatma Gandhi. It is amazing how Mahatma Gandhi brought together the landless farmers of Champaran,the textile workers of Kanpur and Ahmedabad and the business leaders of Mumbai and wove their aspirations for a common cause, Ambani said.