West Bengal Chief Minister Mamata Banerjee sent a clear message to the industry that land for setting up units would have to be purchased directly and the government would not take a part in it. "Land has to be purchased by the industry. No forcible acquisition of land will be done by the government to avoid disasters," Banerjee said in her first interactive meet here with industrialists after becoming CM. Replying to an industrialist's suggestion,she said West Bengal would have its own model on land for industry and not follow the Gujarat one. Banerjee said the big industry needed large land. Huge tracts of land was not required for small industry. The chief minister said the industry ministry could also set up a cell for solving land problems.