People chat while waiting to buy Apple’s iPhone 3G after it went on sale in Sydney on Thursday. The new iPhone is expected to attract hordes of buyers in more than 20 countries. iPhone has had a good run over the past year, shaking up the stodgy design of cell phones and securing Apple a lucrative slice of the wireless business
10 million
Apple Inc.’s target for iPhone sales by the end of 2008
The past haunts
Apple has stumbled before in its foray with a poorly executed price cut two months after the iPhone launch that left many early buyers fuming
NEW risks
Intensifying competition — Google’s upcoming Android — and the uncertainty of a fractured market with big players