Having finally brought peace with the print media by sorting out the controversial issues, the IPL is now faced with a boycott by major television channels from midnight.
The decision of the channels coming under the umbrella organisation of News Broadcasters Association was conveyed by secretary general Annie Joseph to IPL Chairman Lalit Modi. The channels are protesting against exclusive rights to Sony Network and IPL’s refusal to discuss the issue with them. “At the end of this day, therefore, our members are left with a partial and unsatisfactory response to our attempts to ensure a balanced approach between their rights to fair use and the rights and interests of IPL, and establish a relationship based on mutuality of interests and equity in law,” their letter read.
The News Broadcasters Association’s decision came after the IPL announced that it has reached an agreement with the Indian Newspapers Society on the conditions for media accreditations.