IPL menu, Kumble mocktail take cricket to new pitch

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Posted: Sunday , May 18, 2008 at 2252 hrs IST Mumbai, May 17:

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The Indian Premier League (IPL) fever has spread all around, from the heavily packed cricket grounds and homes to restaurants and hotels.

Picture this. Sports Bar Express, in the posh locality of Colaba in Mumbai, has its menu set with IPL flavour. The restaurant not only has IPL team names on its menu card, but also drinks named after players, including a Kumble mocktail. Hoteliers are upbeat about the 40 per cent growth expected in the food and beverage segment as the tournament enters its final lap.

“We are expecting 20-40 per cent growth in food and beverages with the advent of the semi-finals and finals,” said Vishal Kapoor, general manager with Royal Orchid hotel, Bangalore. He added that the turnover increases when the local teams play. The hotel has a special privilege card running at its pub Geoffrey’s for the guests, wherein they earn points that they can encash in terms of free stay and meals.

“The introduction of IPL matches has definitely been a boon to us, taking into consideration the fact that during the months of April and May, people are normally occupied with their kids’ examinations and vacation,” said a spokesperson from Hotel Marine Plaza, Mumbai.

Said Rodas general manager Punish Sharma, “We are expecting good business this season, with food and beverage growth seen upward of 18 per cent.” Rodas is a property owned by the Hiranandani Group in Powai, Mumbai, and managed by Kamath Group division Concept Hospitality.

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