It’s an era of multiple devices per person

PCs are not dead. Tablets will not take over the world. Smartphones will be the most preferred device in the market. People shall continue to buy, own and use multiple devices per person

Adwaita Govind Menon

I was speaking to a group of high potential leaders at a gathering last month. In our conversations, we discussed that we are living together in a shrinking globe where technology defines daily behaviour for each one of us. For the current youth who are native to the emerging technologies, today's gadgets are a way of life. But only a migrator—someone who has witnessed this rapid evolution over the last three decades appreciates the quantum of change that technology has brought to our lives.

If we think for a while here is what we will realise—we have witnessed the transition from an era of no television to black and white television to colour television to the advent of cable TV to direct-to-home (DTH) and now direct digital broadcast (DDB) all in three decades. We also witnessed a generation comfortable with cash and cheque transactions move to cards and internet banking and now to mobile money.

On the gadget front, first it was the classic telephone, then pager and in came swiftly the mobile phones followed by the new generation smartphones. Desktops are making way for the sleek all-in-ones (AIO), laptops have new form factors, tablet and Note represent the hybrid space.

Most of us would consensually agree on a few realities—we have transitioned into an era of multiple devices per person. Most tablet owners today own a laptop and a smartphone. In the world of device heterogeneity, content is the king. Case in point, success of Apple products emanates from a robust iTunes and apps ecosystem. Similarly, Android apps lend an environment conducive for proliferation of different smartphones.

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