




8 am:
The Mumbai sky is pelting rain. I call television actress Kamya Punjabi expecting her to cancel our appointment. Kamya, star of the popular daily soap Banoo Main Teri Dulhann on Zee TV, was to be my guide to the television industry for a day. That plan seems headed for a washout. “No, no, don’t worry. I will be at the sets in a few minutes. I have to,” she says over phone. I scurry and the autorickshaw driver has no problem speeding. “Arre, Dulhann and Prithviraj Chauhan are the only two shows I watch on TV. Sindooraji is great,” he says.
Sindooraji aka Kamya is the show’s lead vamp. If films in India are hero-driven, soaps revolve around heroines, but it’s the vamp who gets the drama crackling. This has been the guiding mantra of telly fiction since the saas-bahu Balaji Telefilms boom a decade ago. Some have even beaten the master (Ekta Kapoor) at her game, like Shakuntalam Films, the makers of Dulhann. Last year, the serial became the first non-Balaji soap to break the seven-year-old TRP monopoly of Kyunki Saas Bhi Kabhi Bahu Thi.
... contd.


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