Bollywood actor Akshay Kumar feels that his new film Kambakkht Ishq, which also stars Hollywood superstars Sylvester Stallone, Brandon Routh and Denise Richards, will bring the two cultures of closer.

In an interview to Sky News, Akshay said that if the format succeeded and drew international appeal, it could be a taste of things to come.

"If this film is a big hit, there will be more - and people will see these two cultures coming together," the New York Daily News quoted him as saying.

And it’s not just Hollywood stars who are keen to make a mark in the Indian film industry, for the increasing popularity of Bollywood flicks has also caught the attention of young British actors.

They are flocking to Mumbai in the hope of finding work more easily than in the UK.