Some changes will not be money-saving. Not only does the new director intend to put the entire museum collection online, but he is also eager to use the internet more inventively to "tell the great stories of the objects we own and give visitors a sense of their artistry." Mr Campbell buzzes with ideas about how this might be done. "It is a world of opportunities," he acknowledges but adds quickly, "the challenge is delivering quality content." For all his boyish appearance and references to "The Wizard of Oz", Mr Campbell speaks with conviction and determination. There is no doubting his maturity, as well as his enthusiasm and his passion, when he talks about his feeling for art and his sense of responsibility to the institution he leads as well as to its millions of visitors.

© The Economist Newspaper Limited 2008