People may get progressive enough to junk dowry but they may still be uncomfortable with the idea of their spouses working at odd hours, specially when they themselves are in a comfy 9-5 job. That’s what drove Neha Grover, a customer care executive with Gurgaon-based BPO to register on bposhaadi.com. “Instead of living with a man who’d nag me with questions about my shifts, I’d rather marry someone in the same profession,” says Grover. Thanks to the site, she is now married to Tarun Sharma, also a BPO employee. Neha could have found her spouse on generic sites that enlist profession as a search criterion. But Sanjeev Pahwa, CEO, StrikeOne Ads, the firm that runs bposhaadi.com and other self explanatory sites such as govtshaadi.com, thirtyplusshaadi.com and mncshaadi.com says, “People don’t want to spend 15 minutes to search for a spouse. They might as well spend five minutes by logging onto a focussed site.”