Recently, Dignity Foundation, a Chennai based NGO in partnership with ICICI launched www.dignitysecondcareers.org, the first job portal in India meant exclusively for senior citizens offering both part-time and full time jobs in the corporate sector as well as the social sector.

Mathew Cherian of Helpage India, a Delhi based NGO, says, "We are demanding the implementation of the Maintenance and Welfare of Parents and Senior Citizens Bill, 2007, which makes it obligatory for children and heirs to provide maintenance to senior citizens. We are also asking for the set up of a technological assistance law for the elders. They should treated as par with others which would definitely help them in addressing the financial and emotional security in the country."

Many people in the age group of above sixty are even learning dancing to use best of their time and keep themselves in shape. "I have never done dancing in life. But after a suggestion from a friend, I have recently joined a dance class and I think it is as beneficial as yoga or exercise. My doctor cautioned me not to do difficult moves but I will soon start salsa classes too, says 69 year old Ashish Madan, who resides in a suburb of the national capital.