The biggest advantage of online marketing is that it can be targeted towards the right audience. “For example, when you pay for an ad on Facebook, you can choose to target the age group, sex and even interests of the users. This way you know your ad is being showed only to the right people and your advertising budget is not being wasted,” explains Asfaq Tapia, Communication Head from Pinstorm Technologies.

If you happened to log on to MSN before the release of Jaane Tu…Ya Jaane Na you wouldn’t have forgotten Imran Khan knocking on your computer screen to ask you to watch the film, the Hanuman videogame had hundreds of children glued to their screens and debates on Aamir Khan’s look in Ghajini are still going strong online.

The film plots may be hackneyed but ways of luring audience to the cinemas are hyper-creative.