
In France, stylist associations and large hair salon franchises say business has been holding up relatively well, suggesting the global downturn is not to blame for all of L'Oreal's woes at home, where some regard it as a national institution.
Jean-Claude Biguine, the last major French hair salon chain that still belongs to its founder, still uses L'Oreal.
According to its owner, Jean-Claude Biguine, L'Oreal products are the most innovative and the price difference is relatively small. "I am French and I defend French brands," Biguine said.