The market for downloadable books will grow by 400 percent in each of the next two years, to over $25 billion by 2008,” predicted the keynote speaker at the 2001 Women’s National Book Association meeting. Whoops. The great e-book fantasy burst shortly after that speech, along with the rest of the dot-com bubble.
In 2003, Barnes & Noble shut its e-book store, Palm sold its e-book business to a website and most people left the whole idea for dead. Not everybody, however. Some die-hards at Sony still believe that, properly designed, the e-book has a future. Their solution is the Sony Reader, a small, sleek, portable screen that will be introduced this month.
It’s a handsome half-inch-thick nine-ounce slab, a bit smaller than 5 inches by 7 inches, “bound” in a protective leatherette cover. You can turn pages individually, or jump ahead 10 percent of the book at a time. A “mark” button produces a visual dog-ear on the page corner.
What distinguishes Sony’s effort from all the failed e-book readers of years gone by, however, is the screen. The Reader employs a remarkable new display technology from a company called E Ink. Sandwiched between layers of plastic film are millions of transparent, nearly microscopic liquid-filled spheres. White and black particles float inside them, as though inside the world’s tiniest snow globes. Depending on how the electrical charge is applied to the plastic film, either the black or white particles rise to the top of the little spheres, forming crisp patterns of black and white.
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