Those of us who got bitten by the personal website bug in the early part of this decade will remember Google’s AdSense with some trepidation. Many new webmasters tried to monetise their blogs or websites with a disastrous effect, thanks to their limited knowledge of HTML codes, which then was essential to incorporate Google ads on to you webpage.

But things have changed, and for the better; putting AdSense on a website in now as easy as making it using Google’s Blogger platform. The AdSense link, which will throw up ads relevant to your page, can now be posted on the webpage like a picture or any other element. The ads that appear are unobtrusive and always relevant, plus Google does not believe in pop-up ads that will put off readers.

So what is AdSense? Google says it is an ad-serving program where website owners can enroll to enable text and image advertisements on their sites—”a goldmine of opportunity for web publishers to monetise their online presence”.

In simple words, owners of websites and blogs will get paid if those coming to your site clicks on the ads appearing on it. Well, there is a catch. The payment process starts only once the revenue threshold has been crossed — the threshold now is $100. While breaching this limit will take a popular website or blog just a few days, for amateur bloggers this could mean a very long wait — my blog hasn’t crossed $1 in the three years it has been online.

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