Swift, which was launched worldwide in 2005, was the first model to emerge out of this strategy. Since then, Suzuki has launched the Grand Vitara, SX4 and Splash as part of the World Strategic Model approach.

Another key point is that Suzuki is expanding its image from that of a maker of minicars and small cars, to a company that offers the full range of models. While continuing to offer value to customers, there is a conscious effort to introduce contemporary design, style and premiumness. You will agree with me that with the launch of models like Swift and SX4, Maruti Suzuki has successfully “expanded” its brand image in India.

Suzuki is also widening the range of models on offer. An indication of this was provided at the Frankfurt Motor Show and again in Tokyo where Suzuki displayed the Concept Kizashi.

Specifically on India, Splash and A-Star will be introduced as part of the World Strategic Model approach. We have launched five new models in the last two years. As I said, we have an aggressive plan for new model launches going forward as well.

• There have been a number of strategic alliances and tie-ups in the auto industry recently and more seem to be in the offing. Can we expect Maruti to join the bandwagon as well?

There are no such plans at this juncture.

• Exports has been one area where Maruti has quite inexplicably been lagging behind rivals Hyundai and Tata. With your tie up with Nissan, do we expect things to change?

... contd.