Meanwhile, at Waves Cinema, at Noida and Raja Garden the food counter is packed with varieties of baked goodies. “We introduced foot longs, brownies and grilled sandwiches just a fortnight ago and the response has been overwhelming,” says Yogesh Raizada of Waves Cinema. Spice Cinema in Noida is giving Indian street fare a makeover. Here, you can bite into a plate of hot samosas for Rs 35 or pair your cola with chicken kebabs for Rs 90. “It’s been six months since we innovated on the menu and it’s working,” says Amit Awasthi, manager - programming and operations.
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