Max New York Life Insurance, a leading life insurance companies and the Pune Peoples Co-operative Bank have announced a strategic referral tie-up. Max New York Life Insurance will utilise the branch network of the bank to sell its life insurance products. The tie up with Pune Peoples Co-operative Bank will further strengthen Max New York Life Insurance's presence in Pune and adjoining districts, stated a release.

Max Life Insurance's products will be sold through a network of 14 branches of The Pune Peoples Co-operative Bank. This alliance enables Max New York Life Insurance to reach its customised life insurance solutions to more than 20, 0000 customers of Pune Peoples Co-operative Bank. With deposit base of Rs 345 crores and loans to the tune of Rs. 171 crores, the bank has a share capital of Rs. 4.98 crores. The key objective of the bank has been to serve the people by providing financial assistance., release said.