Internet being the new name of the political game, another politician is set to launch her own website. Arti Mehra, the outgoing mayor, is treading the path of senior Bharatiya Janata Party (BJP) leaders Lal Krishna Advani and Vijay Kumar Malhotra.

Still under construction, the website will have details of her political career and her two-year journey as the city mayor — “it’s my window to reach out to the masses,” as she puts it.

While Malhotra, the Leader of Opposition in Assembly, had launched his website months before the Assembly elections last November, Advani has re-launched his web campaign before the forthcoming general elections. Malhotra’s website was loaded with city issues — ranging from BRT to the Masterplan of Delhi, and Advani’s website understandably deals with national issues such as terrorism and the economic crisis.

Former Delhi BJP president Dr Harsh Vardhan, who had launched his website about five years ago, believes technology is the need of the hour. “Internet has become so accessible that it is the easiest means of reaching out to people these days,” he says. “Besides interacting with Delhiites, I also regularly exchange notes with people based abroad through my website.”

He says a website is the simplest way to seek ideas and suggestions from the masses.

Septuagenarian Malhotra agrees that websites are “an ideal platform” to reach out to the youth. “It is like an open forum where all ideas and suggestions are welcome,” he says.

Mayor Mehra says her upcoming website will showcase her work as the mayor. “As mayor, I cannot directly bring issues into the municipal House,” she says, referring to the ‘Sumedha Scheme’ for educating the girl child to be introduced in the civic body in the coming fiscal. “It was my initiative but as the mayor I could not directly introduce new initiatives.

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