All of this is typical of DD. Not sure of itself and its USP. Who cares? It’s not like anyone who matters is watching. Those who do watch it don’t matter. Seems it’s really there to promote the National Rural Employment Guarantee scheme (which it does wonderfully well), other Government initiatives, polio drops and other healthy causes that the commercial channels would never touch.

Good but the time has come for Doordarshan to choose a role: is it a general entertainment national channel, a government spokesperson or a channel for all those who do not receive satellite TV? Even within the latter, there are those who don’t receive satellite TV and cannot afford it or those who can receive it, afford it but don’t want to watch it. Catering to the two is a very different matter. Maybe DD National should concentrate on the first category instead of trying to be all things to everybody and ending up being nothing to all of us.