Mobile phones driving more people to online shopping: Google

The frequency of purchase was higher for categories like apparel & accessories (34%), beauty & personal care (33%) products in comparison to electronics (28%), which makes these categories more profitable.

Consumers were most likely to shop for tickets online and it is the biggest category in terms of driving users to online shopping. Online ticket buyers were likely to spend a higher average amount of Rs 2,347 on their first purchase, in comparison to Rs 1,626 for others. Online ticket buyers were also seen to be more comfortable with the use of debit cards (24 per cent), credit cards (19 per cent) and cash on delivery (55 per cent). For regular internet users, cash on delivery was the preferred mode of payment (74 per cent), followed by debit cards (18 per cent) and credit cards (5 per cent).

Google compiled the report by combining consumer interest observed on Google search and online research conducted by Taylor Nelson Sofres (TNS), a market research firm. The report was compiled by combining data from Google Trends and online research conducted by TNS Australia with a sample size of 800 respondents on behalf of Google India in November 2012.

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