You are here: IE »   Story

Model Schiffer plans to create own fashion label

  • Print
  • Mail This Article
  • Comments
  • Add to favorites
  • Claudia schiffer
    The 39-year-old-German born model said she was looking to give her life a new direction.
    Discount UK Shopping

    After lending her image to fashion designers for more than two decades, supermodel Claudia Schiffer says she is now ready to create her own fashion business, which could include cashmere wares and handbags.

    The 39-year-old-German born model on Tuesday said she was looking to give her life a new direction and was on the lookout for partners to back the launch of her brand.

    "I would love to create my own lines now," Schiffer told a luxury conference in Berlin organized by the International Herald Tribune.

    "I want the brand to be timeless and classic, with a fashion sensibility."

    Many celebrities before Schiffer have launched their own trademarked products, ex-pop star Victoria Beckham is getting rave reviews for her evening dresses, Jennifer Lopez launched her own perfumes and Paris Hilton got into luxury watches.

    Ads by Google

    But Schiffer said the product would have to "speak to her" and be close to her personality.

    "Consumers are not stupid. They do understand if you don't believe in your product," she said.

    Schiffer said she was looking for business partners, who did not necessarily have to be German, and she aimed to give the brand a global reach instantly.

    "I would love to do cashmere, it is something I wear all the time myself...I would love to do something that is a bit more price friendly and...a lot of cashmere is very classic, I would like to create something that is a bit more fashion," she said.

    But while pursuing her new business interests, Schiffer, who has recently been featuring in Yves Saint Laurent, Salvatore Ferragamo and Alberta Ferretti ad campaigns, said she hoped to continue being a model for "as long as possible."

    ... contd.

    Next12
    Comments
    Post comment

    Be the first to comment.

    Post a Comment
    Name:
    Email:
    Title:
    Maximum characters allowed     
    Comment:
    TERMS OF USE:
    The views, opinions and comments posted are your, and are not endorsed by this website. You shall be solely responsible for the comment posted here. The website reserves the right to delete, reject, or otherwise remove any views, opinions and comments posted or part thereof. You shall ensure that the comment is not inflammatory, abusive, derogatory, defamatory &/or obscene, or contain pornographic matter and/or does not constitute hate mail, or violate privacy of any person (s) or breach confidentiality or otherwise is illegal, immoral or contrary to public policy. Nor should it contain anything infringing copyright &/or intellectual property rights of any person(s).
    I agree to the terms of use.