MSI appoints MRON as regional distributor

Micro Star International (MSI) announced a new distribution strategy for India. It also announced the appointment of MRON as a regional distributor for the entire range of MSI notebooks.

Micro Star International (MSI) announced a new distribution strategy for India. It also announced the appointment of MRON as a regional distributor for the entire range of MSI notebooks. MRON which will operate in the States of UP & Rajasthan,focusing on newer markets,especially households. MRON has a strong dealer channel in C&D class cities through which they hope to push MSI notebooks.

As is well known the growth trends in laptop market in India have remained healthy in the C&D class cities,in spite of the downturn,as a result that 75% of the laptop market is now concentrated in these cities with A&B class cities accounting for only 25%. Even in terms of type of customers,households now account for over 50% of the lap-top market,whereas till a few years ago this segment was completely dominated by business purchases.

Recognizing this change in trend and market dynamics,MSI has announce a trust in its retail presence and C&D class cities. We hope that partnerships like MRON who have the ability to provide market penetration into the interiors of the country which is today driving the growth,will make MSI accessible to Indian customers who are looking for the most cost effective and stylish laptops,said Tony Yang,Managing Director MSI India. By developing our second tier of regional distributors,starting with MRON,we hope to supplement the reach of our 5 main national distributors,he added.

MRON is MSIs first regional distributor for Notebook in India and will stock and distribute MSI Regular,Classic X & Ultra light Wind U series. In addition to its five national distributors,MRON at present has dealers in 30 districts in Uttar Pradesh which have more than 20 direct billing partners selling MSIs Notebook. In Rajasthan,it has 15 direct billing partners in 20 districts.

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