Prasoon Joshi, Lyricist & National Creative Director, McCann Erickson
“I’m deeply saddened by what has happened to Mumbai. I was in Chennai and was recording with Rehman when I saw the attacks unfold on television. At first I could not believe that this was happening but after realising what had happened, I just couldn’t work. In the past we’ve always felt sad, questioned ourselves, the government et al but this just went on and on and on. We need to think and really do something about it now.”
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