Can new labels take non-Bollywood music forward?
AMIT: Somebody’s got to make a beginning. If the music companies don’t find it business-worthy to do new, upcoming indie sort of music, somebody else has to. 

Do you also plan to launch a label?
RAHUL: We are not ruling it out but in that case, music becomes business. Let’s see though how this DVD does. If it does really well, we may see if it’s worth to set up an office and hire a manager. We might also listen to new artists that we like and suggest them to tie up with us. For that, we need money to set up recording studios.  

Besides producing their own work, how can bands help themselves?
AMIT: They are using the Internet and music companies are feeling the heat. The young guys and now even the not-so-young ones like us are using the Internet to push their products, without the help of a music company. Even though ultimately a record does need to be stacked in a music shop and so, for that reason, musicians have to take external help, but a lot of sales are now happening online. Some musicians are even giving free downloads, thus pulling the rug off the feet of music companies. If they won’t make the money, they won’t let the music company make the money either. Parikrama gave their music for free download and they had two million hits. That’s more than anything that a music company could ever do for them.  

... contd.