NaMo TV goes on air

A day after the Assembly elections in Gujarat were announced, an IPTV website and a parallel cable TV channel, NaMo Gujarat, named eponymously after Chief Minister Narendra Modi, began operations on Thursday.

The channel, which will telecast Narendra Modi's speeches and showcase the achievements of his government, can be accessed across the state through GTPL and In-cable, the two largest cable networks in the state.

NaMo also means "showing regards" in Gujarati language.

The test signals for NaMo Gujarat started four days ago, and the channel was launched without any formal announcement or fanfare Thursday morning.

The channel now will be seen 24x7 in all televisions sets with cable connections. For direct-to-home (DTH) and digital TV viewers, the state BJP unit has partnered with five local Gujarati satellite channels in the state which will broadcast the same content prepared by the NaMo TV.

The project is under the supervision of state's Industries Minister Saurabh Patel, a trusted aide of Modi, and Parindu Bhagat (Kakubhai) of the BJP, also said to be close to the CM.

The BJP has outsourced the project to newhopeinfotainment ltd, an Ahmedabad-based company, and to South India-based leading TV group Asianet TV.

A hi-tech new studio has been opened for the TV channel in Prahladnagar area of Ahmedabad.

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