New Romney ad has woman 'break up' with Obama

Breaking up is hard to do, but Republicans hope disenchanted voters will do just that with Barack Obama, as they unveil a clever new ad depicting the end of a woman's infatuation with the president.

"Listen, this just isn't working. It's been four years, you've changed," says the woman in the ad called "The Breakup," as she sits in an intimate restaurant setting with romantic piano music in the background.

"Your spending is out of control. You're constantly on the golf course, and you're always out with celebrities. You think I didn't see you with Sarah Jessica Parker and George Clooney?"

"You're just not the person I thought you were," says the young woman, an attractive brunette with glossy lipstick, as the camera pans out to show a cardboard cutout of a smiling Obama seated across from her.

"I think we should just be friends," she says, before tossing her napkin to the table and walking out.

The ad, which shows a link to a new Republican website BreakUpWithObama.com, was produced by the Republican National Committee (RNC) and debuted Thursday on NBC's morning show "Today."

The star of the spot is Bettina Inclan, the RNC's director of Hispanic outreach, and she was fielding congratulations and praise on Twitter.

Republicans and their nominee Mitt Romney are engaging Obama and his re-election team in a fierce battle of the airwaves ahead of the November 6 election.

"The Breakup" comes out just hours before Obama was to officially accept the Democratic nomination for re-election.

Republicans are hammering at the idea that Obama has left Americans worse off than they were four years ago, but this latest ad plays on the president's personal likability, which polls consistently show is higher than Romney's.

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