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This is an archive article published on March 3, 2010

Nissan’s all new Micra debuts at Geneva Show

Nissan Motors unveiled the fourth generation car of its iconic Micra at the 80th International Geneva Motor Show.

Carlos Ghosn,Chief Executive Officer of Nissan Motor Co,on Tuesday unveiled the company’s all New Micra,the fourth generation of the iconic city car,at the 80th International Geneva Motor Show.

The Micra has won praise and success in Europe,Japan and other markets,gaining a reputation as a reliable,stylish,accessible compact car enjoyed by a wide cross-section of customers.

“Combining 25 years’ experience of designing compact cars for city driving…with a totally new and versatile platform…and the result is a modern,simple and destined to be a serious competitor on the world stage,“ said Carlos Ghosn,during the car’s unveiling.

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Developed and built on Nissan’s all-new V-platform,the Micra was designed and tested in Japan to be built in at least four overseas locations,and fine-tuned to meet the differing tastes and needs of customers in 160 countries worldwide.

Breaking with traditions that focused on launching production in established markets like Europe and Japan,Nissan will base production of the new Micra at overseas manufacturing sites such as Thailand,India,Mexico and China.

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