Premium
This is an archive article published on December 30, 2009

Nooyi faces flak for falling PepsiCo shares

Pepsi's shares have fallen by 7 pct while Coke's shares surged by 28 pct since Nooyi took over.

Pepsico Chief Indra Nooyi is facing flak as company’s shares have reportedly fallen by 7 per cent while Coke’s share surged by 28 per cent since she took over,even as the Indian-born businesswoman was named in the Financial Times list of ’50 People Who Shaped the Decade’.

“I think it is hard to give Indra much better than a C-plus as a CEO,” a shareholder was quoted as saying by the New York Post.

Another shareholder said that 2010 would be a critical time for Nooyi,who took over in 2006.

Story continues below this ad

“I think 2010 is a pivotal year for PepsiCo and Indra.”

“Indra Nooyi has had a tough three years since becoming CEO,” said a PepsiCo shareholder.

Several strategy changes over the past three years have left have turned off customers and eroded sales for PepsiCo’s core products Pepsi,Gatorade and Tropicana,according to the New York daily.

For instance,Gatorade’s US market share among sports drinks,meanwhile,has fallen to 74.9 per cent from 79.3 three years ago.

Story continues below this ad

The falls in sales is attributed partly to the company replacing Gatorade’s name on its bottles with the letter “G”.

PepsiCo also saw a drop in sales when it replaced Tropicana’s classic logo,an orange with a straw stuck.

The company brought the logo back after suffering losses.

Pepsi’s US cola share has also slipped to 22.4 per cent from 23.3 per cent.

Earlier this year,a Yale graduate,Nooyi topped Financial Times list of top 50 women in world business. Fortune magazine also named Nooyi to the top spot on its list of 50 Most Powerful Women in Business for the fourth year straight.

Latest Comment
Post Comment
Read Comments
Advertisement
Advertisement
Advertisement
Advertisement