Now,rich man is Tatas’ target

After wooing the common man with products like the Nano and sub Rs 4 lakh housing,Tatas are now targeting the opposite end of the spectrum with plans to develop apartments in a price range of Rs 3-7 crore.

“We have successfully launched our low-cost housing and it is currently under execution. Now we have ventured into the ultra luxury segment and are offering apartments between Rs 3 crore and Rs 7 crore,” Tata Housing Development Company Managing Director and CEO Brotin Banerjee told PTI.

Last year,the company had launched a 1,300-unit low-cost housing project,which offered a room and a kitchen,at Rs 3.9 lakh under ‘Shubh Griha’ brand at Boisar around 100 km from Mumbai. It plans to take this brand across the country.