Mumbais famous resident,Sachin Tendulkar,has stopped taking a shower. In a bid to contribute to the citys urgent need to save water,he bathes using a bucket of water and so do his wife and children. Tendulkar revealed this to a team that went to shoot a Save Water advertisement for the civic body. The impressed team included it in the advertisement. To tide over the water shortage due to the delayed and insufficient monsoon that has forced a 15 per cent water cut,the civic administration has undertaken a campaign to make people aware of the need of using water judiciously. Some celebrities are being roped in for the campaign. When Tendulkar was approached,he readily agreed. Dressed in cricket gear,Tendulkar shot for the Save Water ad at MCA grounds in the Bandra-Kurla Complex on Sunday. The 30-second advertisement directed by Meghnath Kulkarni shows Tendulkar returning from a cricket game to relax for a while. As he is served water,he waves and tells the person filling the glass to stop when it is half filled. He then looks into the camera and tells people to avoid wastage of water and to contribute their bit to the efforts to overcome the water shortage. Thirst for runs never ends but if thirst for water has to be quenched then it should be used with great care, says the advertisement. In the advertisement,Tendulkar says Paani wachwa. Mumbai jagwa (Save Water,Save Mumbai) and Paani ki raksha Mumbai ki suraksha. The commercial has been shot in Marathi and Hindi and will be ready for screening in 10 days. Civic officials said it will be shown on TV and multiplexes as well as screens in ward offices.
