NVIDA says its ‘Tegra’ processor is smallest,consumes least power

With more than 500 million mobile subscribers,the company sees great potential and relevance for Tegra in the Indian market,especially with the opening up 3G networks. “NVIDIA has invested four years in developing Tegra from ground-up and we expect that Tegra will drive NVIDIA’s revenues in a big way in the coming years. We have worked extensively with OEMs to ensure that Tegra-based devices take markets around the world. India is a key market for NVIDIA and especially for the new product Tegra”,said Jen-Hsun Huang,CEO,president and co-founder,NVIDIA,who was in the city for the launch.

To further integrate Tegra into the Indian landscape,NVIDIA will focus on partnering with companies in the telecom sector,government organizations and social initiatives.

The company expects the Tegra processor to account for close to 50% of its overall global revenues in the next couple of years.

“Tegra can aid businesses across verticals to enhance their profitability. For instance,Telecom companies can improve Average Revenue Per User (ARPU) by driving higher amounts of rich multimedia content through their networks. In fact,In India,NVIDIA is in talks with every major Telecom company to drive Tegra enabled products in the Indian market,” said Huang

NVIDIA,associated with the Sarva Shiksha Abhiyan and the Secondary School Education Mission,is already exploring the possibilities of utilising Tegra-enabled notebooks to aid proliferation of education.

The company said the chip holds huge potential in delivering education to remote corners of electricity-starved areas. The Tegra device is designed to consume a minimal amount of power while being able to relay heavy multimedia content.