Oscar.com launched about a dozen years ago as a fairly static repository of lists, times and trivia. Those who log on now can watch a series of “real people” quoting famous movie lines; shadow stylists, shoe designers and jewellers on weekly “Road to the Oscars” reports; enter a Pick the Winners Sweepstakes; or read the Gold Rush, a blog describing the nuts and bolts of production. Or choose the best celebrity companion through the game Your Perfect Oscar Date.

During the broadcast, mobile-phone users will be able to download a backstage blog and highlights from DeGeneres’ opening monologue.

Or, if the Web site should prove to be too successful, the entire show could soon be “Exclusive to Oscar.com!”

Now, if only online visitors could vote...