The case against prohibition has more dimensions than the ineffectiveness of the ban and the illegitimate arrangements that have sprung up. The moral case for prohibition just does not hold in a modern democracy. And Gujarat’s efforts to nibble away at prohibition show that. A visitor to Gujarat can easily obtain a liquor licence, and recently the state government considered allowing its consumption by state residents in SEZs. However, the fact of a paternalistic ban impedes the authorities from gaining revenue from its sale and from regulating the alcohol on sale and the circumstances in which it is consumed. By driving the activity underground, Gujarat fails its people.