An internal advisory by the NBA to 30 channels and 14 broadcasters was send out, with its secretary general Annie Joseph appealing to all news channel editors to exercise due self-restraint and self-regulation in its coverage.

Terming the situation in Mumbai as a national issue and ‘an unprecedented episode that is required to be covered by all members as part of their bounden duty’, the NBA advised that this ‘extremely precarious situation’ should be covered with responsibility. It has asked members to resist from anything that would in any way ‘affect the operation being conducted by the security agencies to control the situation or that would endanger the safety of persons who are involved in the terror attacks’.

During the course of the security agency operations at the Taj and Oberoi hotels in Mumbai which are still continuing till the filing of this report, security agencies had asked the media to stay away from the site several times and were worried that relaying of all details about their positions and movements could inadvertently warn the terrorists. NBA, however, said the advisory sent out to all channels was their own decision and not done on the behest of security agencies.