BJP youth leader and late Pramod Mahajan's daughter, Poonam Mahajan, is apparently trying to take a leaf out of Barack Obama's methods. 28-year-old Poonam has launched a highly visible campaign in South Mumbai to project herself by using the voter registration process and has made her bid to contest elections from the area by stressing on the need for "change".

Mahajan's campaign, through posters at prominent South Mumbai points including all along Marine Drive, follows an announcement by her uncle and BJP general secretary Gopinath Munde that she would contest Lok Sabha elections from the area.

"You deserve better-you deserve a change!" Mahajan's posters proclaim even as that appeals to people to register for voting. "We are asking people to change their mindset," Mahajan adds.

"Obama's campaign was very inspirational. However in India, the western concepts of politics do not work," she says. Yet, the hoardings and posters try to cash in on the line 'you deserve a change.' Defending the party's campaign line, Mahajan says that "Change is a very common word that we use everyday. It is also something that we are telling voters also-a need for change.

The Congress-NCP government has not made any difference to the state. Infact the situation has only worsened which includes inflation, farmers' suicide, power deficit. People of Maharashtra and Mumbai need a change and they deserve it."

As the state general secretary of the Bhartiya Janata Yuva Morcha, she said that she is also trying hard to rope in many young voters as she can. "Normally college students and young people are not interested in politics and have lost faith in politicians. We are trying to bring back that faith by telling them about the power of voting," she says.

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