Launches high-voltage, audio-visual campaign with a tableau, screenings of a documentary detailing his accomplishments

With little time in his hand to focus solely on his constituency, the Congress’ man of all seasons, External Affairs Minister Pranab Mukherjee, has hired a top advertising professional to unleash a high-voltage audio-visual campaign in Jangipur in Murshidabad, from where the party veteran is contesting the Lok Sabha polls.

Srenik Sett, a top advertising brain with 25 years of experience behind him, has already launched the campaign at the grassroots level that include a road show with a tableau, screenings of a documentary detailing Mukherjee’s accomplishments and his work in the past five years.

“I am proud to be associated with a visionary like Pranabda. We have been taking care of his campaign for some time now. I have planned the entire campaign in a way so as to reach the grassroots-level people directly using modern audio-visual techniques,” Sett, who runs Souvagya Advertising, said.

Sett has coined slogans like “Kajer manush. Kacher manush. Unnayaner pranpurush (A man of deeds, a man of the masses, an icon for development)” to woo the voters in the Jangipur constituency that comprises eight blocks.

“We have been organising sports programmes on behalf of Pranabda since 2006. And now, we are handling his campaign. We feel compared to the mammoth work done by Pranabda, there is little that has been highlighted,” said Sett, who has floated an NGO called All Sports Foundation.

The ad man said his organisation is doing it out of sheer love and respect for the veteran Congress leader. “I am doing it because I am inspired by Pranabda’s work and stature.”

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