- BJP tears into UPA govt on 4th anniversary, says it lacks leadership
- Madras High Court issues notice to BCCI, Sports Minister over IPL spot-fixing
- Jessica Lal murder: Actor Shayan Munshi, ballistic expert Manocha to face perjury trial
- India seeks access from US to 26/11 terror convicts Headley, Rana
- Govt further cuts import tariff value of gold
Bollywood is yet to learn that less is more for film promotions.
On any given Friday, in multiplexes across India, a multitude of Hindi movies, regional films and Hollywood flicks jostle for screen space and audience eyeballs.
The average Indian family is often in a quandary over which film they should spend their valuable time and income watching. Which is why our filmmakers have to resort to ingenious tactics to lure audiences by generating as much publicity as possible.
Unfortunately, the word "publicity" has become synonymous with "controversy" in the movie jargon today. Many filmwallahs believe the only way to successfully publicise their movie is to create some hungama around it. This has given birth to a strange beast called the "film publicist", who is entrusted with the onerous task of engineering buzz around a movie.
In simpler times, the publicist would only have to leak stories to the media about an alleged affair between the stars of a particular film. This would be adequate to drive audiences into a frenzied state of excitement, and they would flock to the cinema halls to see the randy on-screen couple that had been ostensibly "making out" while making this movie.
But soon, the janta became jaded and was no longer titillated by such fables. Publicists, therefore, had to come up with more innovative ways of generating hype. They then sent out press releases that boasted of death-defying stunts performed by our action heroes who are supposed to have leapt out of planes, bungee jumped off mountain peaks and injured themselves while running atop speeding trains. In truth, the only stunt that most stars are capable of executing are publicity stunts.
Juicy anecdotes of catfights between heroines, tantalising tales of showdowns between rival heroes, bogus court cases and various other headline-hogging nuggets are regularly planted in the media.
- Fixing probe now reaches Bollywood, son of Dara Singh held
- BCCI cashes Pune Warriors guarantee, 'disgusted' Sahara walks out of IPL
- Sreesanth spent Rs 1.95L on clothes, bought friend BlackBerry, paid in cash: Police
- Delhi firm with MoD as client is linked to Pak cyberattacks
- After Infosys, iGATE sacks Phaneesh Murthy for sexual misconduct
- 2 weeks after harassment, Haryana schoolgirls return, cops in tow